Suppose you are searching for contemporary art and artists to license for your marketing, gifts, advertising, publishing, fiction book covers, beauty, homeware, clothing, cards, posters, calendars and more, including apparel, textiles, and beauty products. In that case, we have something unique to offer your business from our exclusive artists. If you want to sell art on your products, please get in touch. We are one of the most established art licensing galleries with a niche high-profile set of artists.
Our Falmouth Art Gallery represents artists John Dyer, Joanne Short, and Ted Dyer. We have licensed art for numerous applications, and our artists are also recognised for their surface pattern design and graphic design collections. As a surface design studio, our artists specialise in providing creative solutions for a variety of markets. The gallery represents our talented, exclusive artists, who collaborate with clients to create bespoke illustrations or license existing paintings for a wide range of industries.
Our artists have an extensive catalogue of paintings and images that can be licensed, with a proven track record of successful art licensing.
Paintings, illustrations, and images of Cornwall, France, Monaco, London, Provence, Gardens, Italy, Costa Rica, The Philippines, Australia, Peru, the Amazon Rainforest, Blackpool, Liverpool and more can be considered. With a global reach, our gallery illustration agency manages licensing projects worldwide.
John Dyer and Joanne Short’s art is colourful, fun, vibrant, and life-enhancing, while Ted Dyer’s art has a timeless, classic feel. We can also source and license world-famous historical paintings for your project.
We provide high-resolution digital files in the correct size and format for clients, working with businesses from Japan to London. We collaborate with clients to ensure the artwork is a perfect fit for their needs.
We have licensed art for homewares, cards, posters, marketing materials, calendars, corporate reports, exhibition displays, fiction books, apparel, textiles and more.
We maintain an extensive archive of high-resolution images and illustrations created by our artists, and we are happy to discuss licensing opportunities. The archive is a combination of digital and medium-format images, including 5x4-inch transparencies.
JohnDyerGallery.com corporate licensing clients include:
Habitat
The British Museum, London
The Eden Project
The Art Group, London
Athena International
AlanTitchmarsh.com
The National Maritime Museum Cornwall
International Rice Research Institute
Bioversity International
The National Trust
Trelissick Gardens
International Centre for the Potato, Peru
Alan Titchmarsh Products
Hibell, Japan
Cornwall Council
Visit Cornwall
Hanwha, South Korea
Fal River Cornwall
Truro City Council
Medici
Woodmansterne Cards
Canns Down Press
NHS
Mother Ivey’s Bay Holiday Park
Conservatoire de Musique, Menton
Orion Books
National Taiwan University Lifescience
Centre for Educational Technology, Israel
Falmouth to Royal Greenwich Tall Ships Regatta
Cutty Sark Tall Ships Races
The St Michael’s Hotel, Falmouth
Visit Somerset
Art Eco Designs
Ravensburger Puzzles
Proctor & Clark
Grupo Editorial Presenca, Portugal
Art licensing empowers artists to generate income from their creations and offers companies a treasure trove of unique visual assets. Our passionate team, which has been present in the industry for over thirty years, is dedicated to representing and supporting our artists. This comprehensive guide will demystify art licensing, covering its benefits, how it works, and the strategic steps to navigate this profitable avenue for artists and clients alike successfully.
Contact JohnDyerGallery.com to explore Licensing Unique Artworks from our Artists
Art licensing allows artists to monetise their creations by granting manufacturers, corporate clients, businesses and retail outlets the right to reproduce their work while retaining intellectual property and enabling companies to develop unique branding opportunities.
Navigating the art licensing industry requires thorough research, effective networking, building strong relationships with potential licensors, and closely monitoring the market landscape for emerging opportunities.
Negotiating art licensing deals involves understanding royalty rates, payment terms, and the meticulous creation of contracts that protect both the artist's interests and the integrity of the artwork.
Joanne Short’s collaboration with the British Museum in London is a shining example of how art licensing can transform artwork into memorable, high-quality gifts. As a talented surface pattern designer, Joanne’s vibrant and distinctive style has been successfully licensed for a variety of products, demonstrating the immense potential of working with established art licensing agencies. By partnering with a reputable agency, artists and designers can see their patterns and artwork licensed for prestigious projects, expanding their reach and reputation in the global art licensing industry. This kind of collaboration not only benefits the artist but also brings unique, artist-driven products to the marketplace, enriching the world of design and gifting.
Artwork licensing is a business model where an artist grants a manufacturer the right to reproduce and utilize their creative works across diverse formats, including illustration, publishing, and advertising, while retaining the original intellectual property. This formalised process amplifies the artist’s reach across various mediums and products, providing an avenue for consistent income.
Businesses can leverage the power of art licensing. Companies can create unique branding opportunities and stand out in the market by utilising contemporary art for promotional materials, illustrations, and images in publishing and advertising campaigns, corporate messaging, and retail gifts.
Art licensing resembles a rental arrangement, with manufacturers gaining usage rights to an artist’s work for their products while the artist retains the original intellectual property rights; this allows artists to monetize their existing library of work and illustrators to have their work managed by agencies representing their artwork for licensing opportunities, providing a source of passive income for the artist and a visual resource for the art licensor.
An art licensing agency represents artists by managing and showcasing their work to potential clients, connecting them with commercial opportunities and top brands.
Unlike outright selling, licensing allows artists to retain the underlying rights to their creations and can agree on all the details, such as:
Involved parties
Artwork description
Purpose or scope of use
Duration of license
Territory
Exclusivity
Royalty payments
John Dyer’s successful launch of his licensed giftware range with Alan Titchmarsh Products at the Birmingham NEC highlights the exciting opportunities available to talented artists and designers in the art licensing industry. With the support of agencies like Jewel Branding and the Pure Art Licensing Agency, artists can create bespoke artwork tailored for a wide range of industries, including home décor, gift wrap, stationery, textiles, and giftware. Some agencies also operate as a surface design studio specializing in pattern creation for commercial products. Bright Agency is a leading example of an art licensing and creative agency that represents artists and authors globally. These agencies are dedicated to connecting amazing art and talented artists with manufacturers and clients seeking fresh, high-quality designs. By facilitating collaborations and managing the licensing process, agencies help artists showcase their work across a diverse range of products, ensuring that each collection stands out in the marketplace. This approach not only elevates the artist’s profile but also provides businesses with exclusive, licensed artwork that adds value and appeal to their products.
Licensing art can catapult an artist’s professional presence and visibility to unprecedented heights. It provides brand-building opportunities for the artist and art licensor and can generate consistent income from multiple licenses, offering the advantage of passive income. Artists also gain emotional satisfaction from having their art featured on products, leading to significant business growth and new custom commissions. Our artists are happy to license their art to new clients. We are proud to present a diverse range of talent, including talented illustrators, to meet the needs of various industries.
Licensing contemporary art offers businesses access to a treasure trove of distinctive visual resources. It empowers businesses to create unique and powerful branding, new products, and presentations that set them apart in the competitive market landscape. Licensing art can be your business superpower.
Successfully navigating the art licensing industry demands creativity, business acumen, and interpersonal skills. Relationships form the industry’s bedrock; networking is integral to forging these connections. Agencies and artists often collaborate closely to identify new opportunities and ensure a good fit for each project. Nurturing a strong community of creatives is essential, as collaboration and personal connection with creative talent drive success in branding, advertising, and artistic projects. Being organised and maintaining a record of all communications is vital to managing professional relationships effectively.
Equally important are communication and sales skills, which are essential for building and maintaining industry connections. Trade shows provide artists with the opportunity to meet art industry decision-makers and licensing agents directly, and sell their artwork. Websites like JohnDyerGallery.com are also a great place to discover art to license and for agencies to begin reviewing portfolios from interested artists. Artists are encouraged to join the agency's network or community by submitting their portfolios and expressing interest in collaboration.
A passionate legal and accounts team is dedicated to maximising the value of clients' rights, ensuring that every opportunity is leveraged for the benefit of both artists and agencies.
When researching potential art licensors, it’s essential to look beyond just the immediate opportunity and consider the long-term benefits of the partnership. Factors such as commission rates, the type of artwork an agency specialises in, and their existing client base can make a significant difference in your licensing journey. A reputable art licensing agency offers a dedicated team with a deep understanding of the industry and a proven track record of helping talented artists and designers succeed. Their expertise can guide you through the complexities of art licensing, from negotiating fair commission rates to ensuring your artwork is featured on a diverse range of products, including greeting cards and home décor. By aligning yourself with an agency that values your creativity and understands the market, you increase your chances of success and can see your artwork reach global audiences.
Before initiating any licensing agreement or approaching potential licensees, artists must conduct thorough research and submit their portfolios for consideration by agencies. This research can be facilitated by online resources, trade shows, and even social media platforms. Once a list of potential manufacturers is compiled, artists can reach out to them professionally, showcasing their artwork and explaining the mutual benefits of a licensing deal, and determining if their style is a good fit for the agency’s portfolio.
Equally, this process can be run in reverse for the licensee, who will make a list of potential artists to license. All of our artists, John Dyer, Joanne Short, and Ted Dyer, are happy to license their work and have a long and successful track record of licensing art over the past thirty years.
Finding the contact information for the art licensing department or artist relations on a company’s website can be a valuable asset in this process. Before committing to a deal, it’s essential to investigate the potential art licensing agencies:
Experience
Track record
Communication practices
Contract terms
The John Dyer Gallery has extensive experience in art licensing and boasts a fantastic track record spanning over thirty years. We communicate effectively and have very reasonable and fair contract terms that we agree with any licensor.
Building genuine social interactions forms the bedrock of effective networking in the art licensing sector. It's more than just selling oneself; it's about forging connections that can lead to fruitful collaborations in the future. Online platforms such as Instagram, LinkedIn, and Facebook serve as enjoyable and beneficial venues for networking within the art licensing sector.
Participating in art licensing trade shows and engaging with online communities are valuable practices for artists to showcase their work and connect with industry professionals. By introducing themselves and their work to potential partners and maintaining regular communication, artists create opportunities for art licensing.
Artists automatically own copyright (intellectual property rights) upon creation of their work in the U.K. However, registration with the U.S. Copyright Office can sometimes help take punitive action against infringement. Copyright rests with the artist unless it has been explicitly sold to a third party. Enforcing protection is a necessity.
When entering art licensing agreements, artists should be allowed to protect their work by ensuring they maintain control over its use and back that control up with the appropriate paperwork. Companies should not seek to control copyright, as this is not a good working practice.
Artists should actively monitor how licensees utilise their artwork to confirm adherence to the agreed terms in the licensing contract. They must be clear on the quantity of artwork to be supplied under the agreement and whether licensees are permitted to modify the art without the artist's prior authorisation.
It is equally important to grasp the obligations of licensees in enforcing copyright protections and the level of marketing support they will provide for the licensed art. They ensure that measures are in place for quality control, which is vital for maintaining the integrity of the artwork for both the artist and the client.
There are several types of art licensing agreements, each designed to suit different needs and business models. The most common contracts include exclusive and non-exclusive licenses, as well as royalty-based and flat fee arrangements. Exclusive licenses grant one company the sole right to use the artwork within a specific territory or product category. In contrast, non-exclusive licenses allow multiple companies to license the same artwork. Royalty-based agreements provide ongoing payments based on sales, whereas flat fee licenses offer a one-time payment for the use of the artwork. When entering into any licensing agreement, it’s essential to understand the terms, including commission rates, territory, and duration. Working with a reputable art licensing agency, such as Pure Art Licensing Agency, ensures that artists receive expert guidance and support throughout the process. This helps artists showcase their amazing art to a global audience, secure fair compensation, and build a successful licensing portfolio that stands out in the industry.
An art licensing agent assists artists by negotiating deals with manufacturers and managing the licensing contracts. Artists benefit from the support of a team at an art licensing agency, which is always on the lookout for new talent and dedicated to nurturing creative talent. This team can include multiple agents working to sell their art and services, such as bookkeeping and royalty payment follow-ups. We work closely with licensing agents in Japan who represent our artists in that country who do precisely this.
Working with an agency allows artists to focus on their creative process without worrying about business and negotiation. However, before signing with an art licensing agent, artists should know the commission rates and any additional fees associated with the service. A 10% royalty is quickly eroded if a licensing agent extracts a percentage of that or a fixed cost.
Discovering contemporary paintings and wall art to license online can be an exciting experience. Regularly updated art galleries, such as JohnDyerGallery.com, showcase a wide range of captivating artworks, demonstrating an artist's ongoing commitment to creating art and helping them stay current in the market.
In the digital era, online galleries have become a valuable resource for licensing, offering a diverse range of work from various artists at your fingertips. You can explore galleries and select artwork that resonates with your brand's aesthetic and message.
Discover Art to License on JohnDyerGallery.com
Selecting the suitable artwork for your project involves more than just visual appeal. Companies licensing artwork should consider factors such as the quality of the art, the compatibility of the artist’s style with their brand, and whether the artwork is a good fit for the intended product or campaign. Additionally, they should consider the artist's reputation, as well as the previous licensing history of the artwork, if any.
Artists can stay competitive in art licensing by:
Having an organised library of art categorised by themes and trends
Matching current market demands
Creating adaptable art that is scalable, versatile, and colour-flexible to suit various products and materials.
Online art galleries like JohnDyerGallery.com can serve as a comprehensive portfolio resource for licensing. High-quality images accurately represent the colours and details of the original artwork, making it easier for potential licensees to envision how the art will translate onto their products. This includes a variety of illustration styles and formats. High-resolution images of everything seen in the gallery are available on request.
An artist’s licensing portfolio can be hosted on a webpage, assembled as a PDF, or sent directly to potential buyers as curated JPGs, ensuring ease of access for potential licensors. Organising the portfolio thematically and ensuring it is easy to navigate assists potential partners in finding relevant work while showcasing the artist’s style and range. At JohnDyerGallery.com we have themed painting collections and art categories that are ideal to start your research. Painting collections featuring art from Cornwall and the coast, Gardens, France, Italy, Global Travel Paintings, London and more are available to view. In all of these collections, we can research additional sold paintings you might want to consider for your licensing project and explore our unique catalogue of art transparencies to provide created collections for you to consider. Artists interested in being featured are encouraged to submit their portfolios for consideration.
Negotiating art licensing deals is an intricate process that requires a thorough understanding of various factors. Royalty payments are typically based on the total gross revenues generated by the licensee from the artist's products, ensuring artists receive a percentage of actual sales. Artists should avoid licensing agreements that calculate royalties after deducting the licensee's expenses, as this can significantly reduce their earnings.
Artists may negotiate an advance payment for financial security before sales, reflecting the licensee's confidence in the product. Ensuring the contract specifies any advance payment to be deducted from future royalties, which aligns with industry standards, is vital.
Royalty rates in art licensing typically range between 5% to 10% of the wholesale price but can go as high as 15% for specific products. Payment in art licensing can be an advance against future royalties, ongoing royalties from sales, or a flat fee, providing different compensation methods for artists.
The total royalties accrued by an artist can be influenced by the minimum sales thresholds outlined in licensing agreements, which affect the effectiveness of the compensation structure. An advance payment acts as immediate earnings for an artist and is a measure of the licensee's commitment to the licensed product, but is recouped from earned royalties over time.
Comprehending the key contract terms in an art licensing agreement is fundamental to protecting an artist's interests. Licensing agreements should specify:
Usage rights
Duration
Geographical areas are sometimes known as territories
Specific product categories or mediums
Precise definitions for terms such as 'exclusivity' and 'licensed goods'
Financial terms must address royalty rates, license fees, payment schedules, the treatment of advances, and a precise definition of 'gross revenues' to prevent misunderstandings. Contracts can include clauses such as Usage and Quality Control, Confidentiality, and Indemnification, outlining procedures for succession and resolving disputes to protect the artist's interests and manage potential legal risks.
Fostering robust working relationships with artists and agents can yield enhanced outcomes in licensing projects. Licensing art from contemporary artists can be a great way to build a licensed portfolio of products, marketing materials, exhibitions, and corporate materials. It gives consistency to the company's message.
A strong partnership with an artist can lead to a more cohesive and impactful product range. It enables open communication and feedback, ensuring that the final product accurately reflects the artist's vision and the brand's message.
JohnDyerGallery.com boasts a unique stable of British and Cornish artists. Our artists have over thirty years of licensing experience, offering a diverse collection of unique artwork for licensing. With clients worldwide, from Japan to the United States, our agency has established a strong presence globally. They have a proven track record of successful licensing projects.
The gallery showcases a diverse range of artworks, including British seascapes, rainforests, and wildlife, catering to various aesthetic preferences and project requirements. With their emphasis on quality and originality, the present collection offers a diverse range of styles and subjects. Artists from JohnDyerGallery.com can add a distinctive touch to your licensing projects.
In the ever-evolving landscape of art and commerce, art licensing stands out as a compelling avenue for artists to monetise their work and businesses to create unique branding experiences. From understanding the basics of art licensing to negotiating deals and building strong artist relationships, this guide has walked you through each step of the journey. With the right resources, a keen eye for art, and a strong understanding of the industry, art licensing can unlock a world of opportunities. It's time to embrace art licensing and let creativity fuel your commercial success.
To begin licensing your artwork, thoroughly research how to license art.. Understand your market, pitch, plan, and utilise social media to promote your work. Finally, consider licensing the work yourself.
As part of a portfolio approach, art licensing can be a lucrative way for artists to make a living by partnering with large brands to license their artwork.
Artwork licensing fees typically range from 3-10% of revenues, with higher rates reaching 15% for brand and character licensing. The exact amount depends on negotiations and the type of products involved.
To begin licensing your art, start by conducting thorough research, understanding your market, creating a solid plan, crafting a compelling pitch, and utilising social media to get started. Once you have a solid plan and a clear understanding of the market, you can license your work.
As an artist, consider licensing your art to enhance your professional presence, create unique gift ranges, generate brand-building opportunities, and earn consistent income from multiple licenses. As a company, licensing art can give your company a presence, provide unique retail and marketing opportunities, and enable you to build your brand to stand out.
Imagine walking into your living room and being greeted each day by a painting that lifts your spirit and connects you to Cornwall’s unique light and landscape. At The John Dyer Gallery, we celebrate this connection through our family-run expertise and carefully curated collections that bring Cornwall and beyond into your home
From crashing waves to calm horizons, the sea has long stirred the imagination of artists. Its power, beauty, and ever-changing moods have inspired some of the most iconic works in art history. In this article, we examine how renowned artists such as Leonardo da Vinci, Hokusai, and Claude Monet depicted the ocean in their works. Leonardo da Vinci even created a bird's-eye view of the coastline in 1515, demonstrating an aerial perspective of the Earth's geography.
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